2.25%
Overall industry average CTR from text-based push notifications
52%
of users find notifications boring
35%
of notifications sent are blasted to an entire audience, with little relevance or personalisation
We're all inundated with notifications. From first thing in the morning, to last thing at night, we're overwhelmed. Most of the time, we swipe notifications away without a second though. Or turn off notifications entirely. Or, even, delete the entire app.
Notifications are a unique chance to speak directly to your own customer base? And what do you give your users in return for their interest? Shit notifications!
But don't worry. No need to cry. We're here for you. Push and Pull is the solution.
